Innovation and New Product Development Case Study

Mobile Email -The Latest in Messaging Mania

OR

Abstract:
The evolution of wireless communication technology has revolutionised the way in which people communicate. By the late 1990s, email and devices like cell phones and pagers had become an indispensable part of daily life. In order to combine the efficiencies of paging and email, the idea of mobile messaging was conceptualised. But problems like the lack of open standards and the question of interoperability between various devices stood in the path of growth of the technology.

Pedagogical Objectives:

• To discuss about the evolution of mobile messaging and looks at the practical hurdles that the technology has to overcome
• To analyse the reasons behind technological developments
• To discuss the potential problems that a technology has to overcome before becoming commercially viable for wide-spread use.

Keywords : Mobile messaging; Wireless email; Mobile email; Blackberry; Open standards; Innovation Management Case Study; LEAP Protocols; LEMONADE; WAP; Short Messaging Services; Handled devices; Wireless communication; Mobile messaging systems; PDA; Non-voice mobile services; Smart phones

Contents:

• Evolution of Mobile Messaging
• Prevailing Scenario
• Developing Open Standards
• Future Forecasts